Always prep your face with a hydrating moisturizer and foundation primer prior to applying any foundation. You always have a smoother finish when you are working on a properly prepped canvas. Plus, primers allow your foundation to wear for up to 12 consecutive hours in most cases.
For a day to day look you typically want only one focal point on the face. For example, you wouldn’t want to pair a sexy smoky eye look with a deep lip color. With this look the attention should be on your eyes, so ideally a sheer nude lip shade would compliment the dramatic eyes.
To pull the richest pigment from of your eye color first apply a shadow primer to your lids and blend it out with a concealer brush or your fingertips. Then use a rather dense smudge brush to pack on the color of your choice.
Loose Pigments in a jar (such as the ones by M.A.C.) show up much brighter if applied wet. Dampen the tip of your brush with water before gathering the color and you will see a DRASTIC difference in the turnout.
Note: Wet color must be applied quickly as they are more difficult to blend out once they set.
For an airbrushed finish- Apply liquid foundation with a Stippling brush. Simply apply the desired amount of foundation to the backside of your hand and then swivel the tip of the brush to gather the color. Sweep the brush in circular motions over your entire face and jaw bone for a smooth and even complexion. This helps eliminate the appearance of “base lines.”
Also, foundations typically come in one of three forms with one of three types of coverage. There are mineral (loose) foundations such as Bare Escentuals, cream foundations in a compact such as Smashboxs’ Camera Ready and liquid foundations such as Makeup Forever’s High Definition foundation. Different brands carry different types of coverage. Most foundations are sold in either sheer, medium, or full coverage. Others may state that they are a sheer to medium coverage or a medium to full coverage. Sample each formula and coverage to see which woks best for you and your skin type.
I have found that liquid eyeliner makes many people nervous because there is a misconception that it is difficult to apply. I would recommend those of you who would like to start using liquid to start with the felt tip pen type. They look almost like a fine point marker. These are MUCH easier to create a precise line with than the small brushes. Try practicing in a magnified mirror until you feel confident enough to do it regularly. Also, starting at the outer corner of the lashline and working your way towards the inner corner makes creating the “cat eye” alot less difficult.
DO NOT underestimate the power of luminosity! Luminizer is a beautiful addition when trying to achieve a radiant glow. This product is a MUST HAVE for all of my brides. You can use it as a facial highlighter to accent your favorite features or a tool to add a shimmery lustre to any area on the face. Simply apply it to the temple area in a C-shape starting above the center of your brow and looping around to the top of your cheekbone. Cream or gel based luminizers are better applied with your fingertips to prevent streaking. You can also purchase luminizers in pressed form, which are usually applied with a fluffy powder or blush brush.
Helpful hit: Applying some to the length of your nose causes it to appear slimmer and more defined.
P.S. Concealer is a “touch-up” product that is to be applied AFTER foundation to cover any dark circles or blemishes that your foundation did not cover. A quality full coverage foundation should not require much touching up. If you are going through a ton of concealer, chances are you need to switch to a foundation with more coverage.
You always want to choose a concealer that is at least one shade lighter than your foundation. This helps neutralize darkness and discoloration. The stippling brush works nicely here in blending out any spots that make appear after covering blemishes.